UK Online’s impact on MPs panned

UK Online, the Government’s multi-million pound advertising campaign aimed at encouraging people to use the Internet, is failing to have an impact on MPs, says the director of the Hansard Society’s “e-democracy” programme.

Dr Stephen Coleman says MPs are failing to use new technology to communicate with constituents and are “in danger of becoming irrelevant”. This is despite two high-profile advertising campaigns this year.

In a bid to improve the situation, the Hansard Society has launched a guide, sponsored by Compaq, which explains how ministers and MPs can make use of the Internet to communicate with constituents.

The move follows the launch of a campaign by UK Online, through D’Arcy, to encourage Internet use among the public.

The publication teaches MPs how to handle “information overload” and “e-mail etiquette”. It also give details of new hardware – such as pocket PCs – and SMS messaging. The guide will be given free to all MPs.

UK Online was set up with the aim of providing everyone in the UK with access to the Internet by 2005. D’Arcy won the &£5m advertising account from Ogilvy & Mather in August.


Thistle Hotels picks BlowUP for three-year hoarding deal

Marketing Week

Thistle Hotels has signed a three-year deal with giant poster contractor BlowUP Media to build and sell large advertising hoardings at all of its 56 UK properties. The European poster company was set up in the UK last year and already has a contract to erect giant posters at most NCP car parks. This latest […]

Esso tones down Tree Week sponsorship

Marketing Week

Esso has bowed to pressure and will no longer be headline sponsor of the Tree Council’s National Tree Week. The oil giant will remain a sponsor of the event but its name will no longer be given prominence. A spokeswoman for National Tree Week says: “Esso suggested [the change] to the Tree Council, as it […]

First Choice lays off retail chief

Marketing Week

First Choice head of high street retail marketing Virginia Dick has been made redundant following a merger of the travel chain’s marketing departments. All three marketing departments have been folded into the new marketing, product and overseas operations division, which is headed by UK and Ireland marketing director Mike Ryan. The merger has sparked other […]


    Leave a comment