UKTV has launched a campaign in the trade press inviting potential advertisers to take a closer look at the channel as an advertising medium. The campaign has been created by Karmarama.
Cap Gemini Ernst & Young has appointed Euro RSCG Worldwide to handle its £25m global advertising account.
Volkswagen’s board director with responsibility for sales and marketing, Robert BÃ¼chelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.
I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.