UKTV aims to attract advertisers
UKTV has launched a campaign in the trade press inviting potential advertisers to take a closer look at the channel as an advertising medium. The campaign has been created by Karmarama.
UKTV has launched a campaign in the trade press inviting potential advertisers to take a closer look at the channel as an advertising medium. The campaign has been created by Karmarama.
Cap Gemini Ernst & Young has appointed Euro RSCG Worldwide to handle its £25m global advertising account.
Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.
I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?