UKTV brand reintroduced after five-year absence

UKTV is to reintroduce its network brand across its portfolio of 10 channels, marking its 21st year of operation, as it seeks to ‘strengthen its network status’ and increase its profile globally.

UKTV-TVAd-2013.460

The broadcaster, whose channels include Blighty, Dave and Gold, will kick-off the campaign next week with a redesigned logo to run across the opening and closing credits of its programming, alongside co-branded consumer ad slots.

Darren Childs, UKTV chief executive, says: “The re-introduction of UKTV’s network brand enforces the value of our considerable scale and standing in the TV industry and will clearly guide our 42 million viewers through our programmes and channels, with the new network marque becoming a recognisable emblem of quality and creativity.”

The overhauled brand assets were designed by Landor Communications, with UKTV marketing director Simon Michaelides adding: “Imagination and challenging convention is at the heart of UKTV’s business so it was essential this was reflected in our new identity.”

The UKTV brand was rolled back in 2008 as the broadcaster embarked on a strategy of steadily rebranding its channels to “catch up” to where the programming has moved to according to Emma Tennant, UKTV’s controller, speaking at Media Guardian Edinburgh International TV Festival. Although in the same conference she did add that UKTV’s channel proposition “could be clearer.”

Recommended

high street

Retail figures raise hopes of recovery

Rosie Baker

Retail sales increased by a better than expected 2.6 per cent in February to £25.4bn following several months of subdued growth, according to the latest figures from the Office of National Statistics.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now