How apprenticeships help UKTV ‘think differently’
UKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
When UKTV’s marketing manager Sarah Yeoman-Bishop took on her first apprentice in 2015, she asked them what their hardest decision had been in their life so far and they said it was telling their dad that they didn’t want to go to uni.
Fast forward a few years and apprenticeships have become a very common and often preferred route into the world of work (not least because of rising tuition fees), bringing in young minds that are reshaping the way businesses think and work.
“It has made us think differently as an entire marketing team. We’ve started definitely to talk about being less risk-averse,” Yeoman-Bishop tells Marketing Week.
