UKTV on removing the tension between marketing and finance

A Marketer’s Best Friend: Fostering a strong degree of trust between marketing and finance has created an agile and forward looking environment at UKTV.

Forging a relationship based on trust is the key to driving effective collaboration between marketing and finance.

Here in the fourth instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, UKTV CMO Zoe Clapp and CFO Tom Davidson explain how they have created a collaborative environment based on trust, enabling them to work closely on a strategic level to deliver the business vision.

READ MORE: How marketing is working with finance to shake off the ‘us versus them’ attitude

Over the course of the A Marketer’s Best Friend series Marketing Week will explore the relationship senior marketers have with a variety of other departments across different businesses.

Click on the links to view the first three episodes exploring how close ties between marketing and HR are driving talent acquisition at GSK, why insight is creating a customer centric culture at Forbes and how the relationship between marketing and operations is helping Subway negotiate a period of cultural and brand transformation.