Digital television channel UKTV Style has teamed up with women’s glossy magazine Eve to launch an online directory of fashion boutiques. The Boutique Directory is a searchable database of online and local boutiques and works by using user-generated content.
Users will be able nominate, rate and review local boutiques or online stores, which will be searchable by regions and clothes categories, such as shoes and lingerie.
The directory launches on September 26 and will be promoted and marketed by both companies. UKTV Style is running a competition offering a free-subcription to Eve magazine. Eve will give the venture editorial coverage as well as conducting a reader panel promoting the boutique.
UKTV, formed in 1997, is a joint venture between BBC Worldwide and Virgin Media Television. Its portfolio of digital TV channels includes UKTV Gold, UKTV Food and UKTV Gardens.