UKTV unveils Style-branded DIY website

UKTV is extending its UK Style digital channel brand on to the Web, with a website that enables users to design virtual rooms.

Visitors to the site, at www.- ukstyle.tv, can change wall colours, floor coverings and furniture to give them ideas for their own homes.

UKTV is targeting the 2 million UK Style viewers who, it says, are also Internet users. The site will be promoted by the Hogarth Group through trailers on the channel, direct marketing and e-mails.

Content will be updated monthly, and will include chat pages, competitions and online forums featuring personalities from the channel. A reminder service will send users e-mails about the times of their favourite programmes.

UKTV marketing director Julia Weston says: “UK Style’s main objective is to become the defining homes and gardens brand which entertains, inspires and informs across a range of media.”

UK Style was launched in 1997 and broadcasts BBC homes and gardening programmes including Ground Force and Changing Rooms.

Recommended

Taking humour to the baseline

Marketing Week

Marketing agency CCG is celebrating the Wimbledon tennis championships by bringing some summer cheer to marketers who are chained to their desks during the Centre Court excitement. Direct marketing is certainly taking a novel twist, with everything from giant pretzels to vibrators landing on the Diary’s desk in the last few months. Now CCG is […]

Get stuffed? You can with a Nissan

Marketing Week

Just occasionally, a press release lands on the Diary’s desk which deserves a second read before it goes in the bin. One such has arrived from Nissan. Seemingly, the Nissan press office is going out of its mind through overwork or boredom. To announce the appointment of new PR administrator Andrea Lowther, the team issued […]

Ads get more attention on digital, says report

Marketing Week

Television viewers are more likely to pay attention to ads on digital channels than those on terrestrial stations, according to research commissioned by BSkyB. The study, by BMRB, found viewers enjoy programmes more on digital channels because they are more likely to find something they want to watch. As a result, they pay more attention […]

Comments

    Leave a comment