The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
When it comes to climbing the career ladder and gaining a coveted place at the boardroom table, easyJet’s CEO Carolyn McCall believes marketers are “fantastically” placed to do so. But to become a senior leader, confidence is key.
Believe it or not this is my 200th column as the Secret Marketer. I certainly don’t know where the past four years have gone, nor how I have managed to come up with 200 different experiences to share with you – such is the diversity of being a client marketer.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
The tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
From starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.