Underground proves Met line wrong
In a bizarre role reversal stunt, marketing agency Underground started the new millennium by sending its clients money.
In its Christmas card to clients, including H…agen-Dazs, Danepak, Sanyo and Spam, Underground enclosed a &£1 betting slip at odds of four-to-one for it snowing on the roof of the London Weather Centre on December 25.
Spam product manager Helen Lynn says: “It doesn’t quite balance out the payments we make to Underground, but it’s reassuring the agency we use to make predictions can do a better job at predicting the weather than the Met Office.”