Underground proves Met line wrong

In a bizarre role reversal stunt, marketing agency Underground started the new millennium by sending its clients money.

In its Christmas card to clients, including H…agen-Dazs, Danepak, Sanyo and Spam, Underground enclosed a &£1 betting slip at odds of four-to-one for it snowing on the roof of the London Weather Centre on December 25.

Spam product manager Helen Lynn says: “It doesn’t quite balance out the payments we make to Underground, but it’s reassuring the agency we use to make predictions can do a better job at predicting the weather than the Met Office.”


Tobacco executives to be grilled about low-tar cigarettes

Marketing Week

Senior tobacco executives are expected to be grilled about low-tar cigarettes when they appear before the Government’s health select committee this week. Imperial Tobacco chief executive Gareth Davis, British American Tobacco chairman Martin Broughton and top executives from Gallaher – Philip Morris Europe and RJ Reynolds – are to be quizzed by the all-party committee. […]

AA marketing chief quits

Marketing Week

AA group marketing director Bob Sinclair is to leave the company after 27 years as its new owner Centrica reshapes itself as a provider of household services ranging from the home and car to personal finance. Sinclair leaves the group in April. Centrica group marketing director Simon Waugh says: “There is no bad feeling. We […]


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