As wealth is redistributed and the number of luxury consumers rises brands must adapt to meet changing consumer behaviour.
As a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
Burberry will focus on boosting customer loyalty by expanding its “digital prowess” and focusing marketing on getting people to fall in love with its products following a decline in both sales and revenues.
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
The global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.