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Undervalued skills and becoming CEO: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a perceived lack of strategic thinking to CEO not being the ultimate goal for marketers, it’s been a busy week. Here is my take.
Undervalued vs overrated
Undervalued vs overratedThe requisite skills marketers believe are of value are not the same as those that their employees deem necessary, it seems. Data from our Career and Salary Survey, our annual poll of more than 3,000 marketers, reveals marketing strategy, brand management and commercial acumen are the skills employers undervalue in a marketer, according to marketers.
