The TV ads, created by Abbott Mead Vickers.BBDO, are supported by a fully integrated marketing campaign press ads, outdoor ads and digital activity which will roll out in three phases.
The campaign focuses on five key rights children should have; right to a childhood, to be healthy, to be educated, to be treated fairly and to be heard, and features five children from around the world who have received help and support from Unicef.
The first phase of the campaign breaks on 8 February with TV ads across terrestrial and digital channels and will feature Unicef UK ambassador Ewan McGregor as the voice of the campaign.
The second and third phases will see a 60-second direct response TV ad and a direct marketing campaign to solicit donations.
Unicef UK executive director David Bull, says the campaign marks a “transformative moment” for the charity and is the start of the long-term initiative to build public awareness and support.