Unilever adds Euro RSCG to global digital roster

Unilever has consolidated its digital marketing globally, with the addition of Euro RSCG 4D Worldwide on to its roster.

The FMCG giant has centralised its digital marketing globally and added Euro to the roster, which also includes incumbents Razorfish, AKQA and Lean Mean Fighting Machine.

According to the agency, “this marks a major shift for Unilever as it positions its global brands further into the ever-changing digital landscape.”

Matt Atkinson, global chief executive of Euro RSCG 4D, says: “After many months of showcasing exactly why Euro RSCG 4D Worldwide is a leader in the digital and social media space, we’ve been named to Unilever’s global digital roster. We’re excited to begin work on a number of their brands in 2010.”

Unilver is currently reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets. It recently appointed PHD to handle its Greater China media account, replacing Mindshare and Initiative Media.

Unilever head of global media Laura Klauberg, says: “Unilever has undergone significant change over the last four or five years and this review gives us the opportunity to find the optimum solutions for our business.”
“As dramatic changes in the media landscape reshape our communications needs, we are continuing to evaluate the service and capabilities of our media agency partners across all disciplines.”

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