Unilever appoints global brand VP

Unilever has appointed Paul Nevett, currently UK vice-president of marketing for food, as the global vice-president of the Unilever brand to oversee its corporate brand strategy.

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The move is part of Unilever’s ongoing strategy to leverage its corporate brand alongside its portfolio of consumer brands.

It follows the FMCG company’s decision to appoint Ogilvy & Mather to handle the global creative account for the corporate brand.

The company began including the corporate Unilever logo on brand advertising in 2009, following its inclusion on brand packaging to grow affinity with the parent company.

Nevett will oversee global brand development work with the agency and report directly to chief marketing officer Keith Weed.

Hazel Detsiny will take over from Nevett. She is currently Unilever’s talent and organisation director for marketing in the UK and Ireland and has previously led its laundry business as category director in the UK.

Keith Weed says: “The Unilever brand is an as yet untapped resource for the business. Our corporate reputation has a big contribution to make in the successful marketing of our brands and products globally and we’re looking to leverage it with the two billion consumers who use our products every day.”

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