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Expedia head to take TVTS reins

Marketing Week

Beverly Shaw, the chief marketer at Expedia, has taken the reins at sister company TV Travel Shop, following the axeing of marketing director Andrea Evans, a former Thomson Holidays brand manager. Shaw will be responsible for both brands. Shaw joined Expedia as marketing director in November last year. She is a former Coca-Cola marketing manager […]

It may be in the can, but it cuts no ice

Marketing Week

Forget Maxim, forget the budget airlines, forget “Boring as fcuk”: the real issue in advertising is bicycles – and folding bicycles in particular. Woe betide the advertiser that dares to mock the collapsible cog-driven contraptions (and where would be the challenge in that?), for they will have to face the wrath of Dahon. Sadly, Dahon […]

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