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Rosie BakerP&G is to use the friends and families of British athletes competing at the London Olympics in the latest stage of its 2012 activation campaign.
Beauty ad claims to receive greater scrutiny
Russell ParsonsAdvertising watchdogs are to set up a pool of experts to help rule on contentious claims made in advertisements for cosmetics amid rising concern over misleading spots.
Steve Jobs, an iconoclast of marketing
Lara O'ReillyThe death of Steve Jobs is not just a monumental loss to the technology industry, but as Barack Obama said as he paid tribute to the Apple co-founder, “the world has lost a visionary” – particularly the world of marketing. Marketing Week’s cartoonist Tom Fishburne has drawn a one-off tribute to Steve Jobs – see […]
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Josh StephensonAlongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
‘We have to be patient’: One brand on making a name for itself during a category decline
Josh StephensonOddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
Misinformation, media budgets, soft skills: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.