Keith Weed believes there has been more change in the industry in the last five years than in the 25 years prior. He says that marketers need to catch up, be ready to compete in “clear water” and with sensible metrics.
Unilever admits marketing industry has been gripped by “inertia” in how it portrays men, women and families and is still succumbing to outdated stereotypes that are negatively impacting both society and business results.
Gillette says it is seeing evidence of a reversal in the current shaving decline, which it claims is led by the ‘temporary’ popularity of ‘fashionable beards,’ as it prepares to reach 85% of UK males with the release of its new FlexBall razor.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
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