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Unilever’s marketing boss on her mission to make the complex simple
Chief digital and marketing officer Conny Braams believes if marketers can’t distil complex information into simple and transparent messages then they’re not doing a good enough job.
The Covid-19 pandemic, coupled with high profile evidence of climate change, has accelerated a trend for more mindful consumption that Unilever chief digital and marketing officer Conny Braams heralds as a call to action for brands. Speaking at the Festival of Marketing: Fast Forward, Braams explained that marketers are at risk of failing their consumers if they don’t make it easier for them to take the action they want.
