Unilever reshuffles senior marketers

Unilever has promoted Iain Potter to vice president of marketing for its home and personal care business in the UK and Ireland, including the Lynx, Dove and Surf brands.

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He replaces Matt Close who has been promoted to lead marketing operations for the foods and ice cream business in Europe.

Potter has been VP Marketing for Unilever’s HPC & Foods division in North Africa and the Middle East for the past six years.

Potter will report to Unilever UK & Ireland Chairman Amanda Sourry from 1 July.

He will sit alongside Hazel Detsiny, VP of marketing for Unilever’s food brands, who was appointed earlier this year.

Detsiny replaced Paul Nevett who was promoted as the first global vice-president of the Unilever brand to oversee the fmcg company’s corporate brand strategy.

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