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Unilever’s marketing boss: CMO title change reflects ambition to ‘build brands’ via commerce channels
Conny Braams’ new title – chief digital and commercial officer – is designed to remove the “silos” between marketing and sales.
Unilever’s top marketer Conny Braams says dropping ‘marketing’ from her title in favour of ‘commercial’ reflects the fact the business wants to use its commerce channels to “build brands” as well as sell.