Unilever to relaunch slim-fast sub-brand
Unilever is relaunching a Slim-Fast sub-brand of low-sugar controlled products called Optima in the US later this year.
3 questions I wish I’d asked as a junior marketer: Corona’s Felipe Ambra
Niamh CarrollAn understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
When it comes to marketing payback, words matter just as much as numbers
Grace KiteFrom ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
Gü invests £4.5m in brand as it looks to take share from confectionery
Lucy TesserasWhile some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
How Tony’s Chocolonely grew without spending a penny on marketing
Marketing Week ReportersTony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
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