Unilever tops ethical reputation index

Unilever has the best ethical reputation among multinational companies, according to an influential survey. Marks & Spencer, Rio Tinto and Dell have all entered the top ten for the first time in Covalence’s annual reputation index.

Geneva-based Covalence’s ethical quotation system is based on data from 45 criteria such as labour standards, waste management and environmental impact of production. It acts as a barometer of how multinationals are perceived in an ethical context.

Unilever came top in the overall category, which assesses companies’ performance from 2002 to 2007. Toyota and HSBC are second and third respectively, while BP has dropped out of the top ten overall ranking. Toyota and M&S head the best ethical progress category, judged solely on 2007.

Covalence says issues of growing importance in 2007 include environmental production impact, eco-innovation and anti-corruption policy, while social impact and labour standards have lost importance.


Looking back, forging forward

Marketing Week

As we sweat it out to keep our resolutions whether that be tackling the gym or trying to resist chocolate we’ll be reflecting on the reasons why we made the commitments in the first place and what we hope to achieve. But what about the movers and shakers how do they view the past year and what do they think is lying in wait in 2008? By Caroline Parry

An open door policy

Marketing Week

Innovation was once confined to the R&D room, but easy access to ‘creative consumers’ eager to get involved, and new methods from research and insight agencies, is changing that. By Alicia Clegg


    Leave a comment