Unilever UK axes Domestos Ox

Unilever UK Home & Personal Care has axed Domestos Ox, launched in 2002 with a £3m marketing campaign.

Unilever UK Home & Personal Care has axed Domestos Ox, launched in 2002 with a &£3m marketing campaign. The brand was aimed at consumers who dislike the smell of bleach, and it did not contain hyperchloride.

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