Unilever UK Home & Personal Care has axed Domestos Ox, launched in 2002 with a &£3m marketing campaign. The brand was aimed at consumers who dislike the smell of bleach, and it did not contain hyperchloride.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.