Union handed Project Scotland launch
The Union has been appointed to handle the launch of Project Scotland, a joint venture developed by the Scottish Executive and private and voluntary sectors to get young people involved in the community.
The Union has been appointed to handle the launch of Project Scotland, a joint venture developed by the Scottish Executive and private and voluntary sectors to get young people involved in the community.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
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Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
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