Union handed Project Scotland launch
The Union has been appointed to handle the launch of Project Scotland, a joint venture developed by the Scottish Executive and private and voluntary sectors to get young people involved in the community.
Lego, O2, Next: 5 things that mattered this week and why
Marketing Week ReportersFrom Lego’s first global marketing campaign in three decades to O2’s England Rugby push and Next opting for targeting over mass reach, catch up on all this week’s biggest marketing news.
Marketing Week Top 100: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industry sectors, part of our Top 100 Most Effective Marketers project.
Marketing Week Explores: How to improve marketing’s reputation and the future of publishing
Molly FlemingIn this edition of Marketing Week Explores, we discuss how to solve marketing’s declining reputation and the media models promising to save publishing.
Rugby World Cup: How brands are engaging a new wave of fans
Erin LyonsAs the sport welcomes a host of new fans, it creates an opportunity for brands looking to tap into the buzz around the Rugby World Cup in Japan.
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