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Can Hershey take a bite of UK market?

Marketing Week

Major US chocolate manufacturer Hershey is launching a range of products in the UK, a market in which it is notoriously difficult to gain a foothold. Gemma Charles considers the company’s chances of sweet success.

Must there be a conflict of ideas?

Marketing Week

David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]

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