Unique Digital, the digital direct marketing consultancy, has been appointed to plan and manage a marketing strategy for car rental company Avis.
Carat is tipped to have won Legal & General’s Â£10m media account after a protracted review.
Newly launched retail chain Ulla Popken, which specialises in plus-size clothing for women, has appointed Fox Kalomaski to handle its marketing. Ulla Popken has just opened its first outlet in Bluewater, Kent, and plans to roll out 75 stores in the next five years, with outlets at Lakeside, Essex and Touchwood, Solihull, due to open […]
While the industry acquaints itself with a new ITV, public service commitments will dominate debate over the future of TV – and the BBC Charter, says Torin Douglas
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.