United Biscuits hunts marketing chief for McVitie’s cake division

McVitie’s is recruiting a marketing controller to head its Cake Company team following the departure of James Turton.

Turton left to join Pretty Polly, where he replaced Sharon Harrison as marketing director. Harrison quit the hosiery and lingerie giant on July 1.

McVitie’s, part of United Biscuits, is understood to have reviewed its marketing team and decided to replace Turton.

McVitie’s Cake Company manufactures and markets products such as Go Ahead! and Jaffa Cakes muffins and flapjacks under the McVitie’s To Go brand name.

It also has the licence for Mars’ Galaxy and Milky Way cakes and has made M&M’s muffins. The tie-up with Mars marks the first time the confectionery giant has licensed its brands in the UK, and more product launches are expected.

Mars supplies the chocolate while McVitie’s has responsibility for manufacturing, marketing and sales.

The cakes were launched in 1999 with a &£4.5m marketing spend funded by McVitie’s, which keeps the revenue from sales.

Last year McVitie’s Cake Company had a 45 per cent share of the cake bar market in the UK, making it the leading brand. The company hopes to double turnover in the next five years.

Recommended

Digest

Marketing Week

The Design Bell is to design a new image for Foyles’ flagship Charing Cross Road bookstore.

Digest

Marketing Week

The BBC has ruled out the sale of BBC Worldwide in a review of the commercial subsidiary’s activities. But it will allow the division to enter into partnerships or bring in outside shareholders in order to help growth.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now