United Biscuits replace managing director
United Biscuits managing director Will Carter has left the company and has been replaced by UB Northern Europe marketing director Benoit Testard. It is not known if Carter has a job to go to.
United Biscuits managing director Will Carter has left the company and has been replaced by UB Northern Europe marketing director Benoit Testard. It is not known if Carter has a job to go to.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.