United Business Media buys The Publican
United Business Media has bought The Publican and associated titles from Quantum Business Media for £21m. The media titles are expected to be sold separately.
United Business Media has bought The Publican and associated titles from Quantum Business Media for £21m. The media titles are expected to be sold separately.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.