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Universal challenges and marketing excellence: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From discussions about planning in uncertain times at Marketing Week’s Festival of Marketing to the launch of our 2022 Top 100, it’s been a busy week. Here is my take.
Looking ahead
Marketing Week’s Festival of Marketing took place this week. Despite the promise the name carries, sessions were not blind to the challenges of the economic environment everyone attending is facing. To quote Mark Ritson offering his assessment of the outlook in the day’s opener: “You’re fucked”. Albeit there was no typical livery associated with a festival, it did showcase the best the industry can offer in solutions to universal challenges.
