Football’s most innovative business model

Jonathan Bacon

Since its 2008 takeover by Abu Dhabi investors, Manchester City has established itself not only as one of English football’s most successful clubs but also its most exciting brand, forming a unique ‘family of clubs’ to reach new fans around the world.


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  1. An interesting piece showing how UK universities are having to adapt to new market realties. It is though worth saying that many of tools now being used more
    widely have been common place within UK universities but hidden within their
    international teams working overseas. International students have for many
    years needed more sophisticated channels than had traditionally been used in
    the UK and with a much greater focus on the applicant journey and customer

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