Unsung heroes and asking the right questions: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
The art of communication
Telling your boss you don’t agree with them is never going to be an easy conversation but junior marketers shouldn’t feel like they can’t voice their opinion – especially if what they’re saying is for the good of the brand in the long run.