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No rotten apples, just a leaky barrel

Marketing Week

There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]

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Marketing Week

Thomas Cook TV is to broadcast on NTL’s digital cable TV network. It is currently available on Sky Digital.

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