Lowe, TBWA/London and incumbent AMV.BBDO have been shortlisted for the Homebase &£18m creative business.
There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]
Customers will have to spend more money in store to obtain cinema tickets, flights and days out
SCA Hygiene is gearing up for its biggest brand extension of Velvet tissue this year, just ahead of a decision being made on the creative advertising for the brand. Velvet Aroma, the new toilet tissue with a fragranced cardboard core, is expected to be rolled out next month. The household goods company called for a […]
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.