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By Marketing Week 19 Sep 2002 12:00 am

Lowe, TBWA/London and incumbent AMV.BBDO have been shortlisted for the Homebase &£18m creative business.

No rotten apples, just a leaky barrel

There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]

Sainsbury’s under fire for ‘poor value’ Nectar deals

Marketing Week

Customers will have to spend more money in store to obtain cinema tickets, flights and days out

SCA Hygiene extends Velvet range

Marketing Week

SCA Hygiene is gearing up for its biggest brand extension of Velvet tissue this year, just ahead of a decision being made on the creative advertising for the brand. Velvet Aroma, the new toilet tissue with a fragranced cardboard core, is expected to be rolled out next month. The household goods company called for a […]