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One marketer on leading the construction sector’s digital reset
Marketing in the construction sector is evolving, shaking off its image as the home of pens and PowerPoints to become an engine of portfolio growth, says Wienerberger marketing director Rachel Hughes.
Marketing in the construction sector rarely gets the same share of limelight as categories like FMCG and retail. Yet, construction is one of the largest sectors in the UK economy, employing 3.1 million people – or more than 9% of the total workforce – pre-Covid.
