US banks build from experience

Your article “US banks step up assault on the UK” contains one misperception, which UK banks will share at their peril. You argue that US banks “driven purely by price and marketed through mail” are commodities “rather than brands”.

Not so. US business has learned how to create value from customer data and relationships, and build brands from tailored customer experiences. The world has changed, and established brands should look out. As Arnold Bennett put it: “The people of the past must yield to the people of the future.”

Stewart Pearson

President and chief operating officer

Foote Cone & Belding Direct Worldwide

New York


Corporate UK must spearhead return of consumer confidence

Marketing Week

A mid-year mystery that’s developing in the retail sector and among those who analyse it in the City is why consumer spending resolutely refuses to recover. The economy has turned out this year to be altogether more robust than anyone anticipated the other side of Christmas, yet retail sales remain flat. Unemployment and interest rates […]

It is harmless to poke fun at competitors

Marketing Week

Has Torin Douglas lost his renowned sense of humour and are we in a business where a bit of hyperbole never hurt anyone? As long as I have worked in newspapers, and particularly since the publication of monthly ABC figures for national newspapers, in effect the ABC’s Premiership, newspaper editors have relished telling their readers […]

APL lands £20m golden Finlandia Vodka account

Marketing Week

Ammirati Puris Lintas has won the $30m (£20m) global account for Finlandia Vodka, with a brief to create an international campaign for the premium spirit brand. The pitch, held at Finlandia’s Helsinki head office, saw APL defeat networks DDB and Grey. Previous global campaigns have been run through the DDB network. The account will be […]


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