From tomorrow (Thursday), US law requires that at least 50 per cent of all televisions with screen sizes of 36 inches or more must be able to accept cable cards – smart cards that can take the place of digital set-top boxes. But the US TV industry is unhappy with the cards, because they only function one-way, which means homes with the cards cannot subscribe to video on demand, interactive gaming and similar interactive services.
Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.