From tomorrow (Thursday), US law requires that at least 50 per cent of all televisions with screen sizes of 36 inches or more must be able to accept cable cards – smart cards that can take the place of digital set-top boxes. But the US TV industry is unhappy with the cards, because they only function one-way, which means homes with the cards cannot subscribe to video on demand, interactive gaming and similar interactive services.
Admitting the previous brand name was too “tightly linked” to one product, CEO Mark Zuckerberg wants his business to become “metaverse first, not Facebook first” in a bid to graduate from social media to virtual worlds.
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.