From tomorrow (Thursday), US law requires that at least 50 per cent of all televisions with screen sizes of 36 inches or more must be able to accept cable cards – smart cards that can take the place of digital set-top boxes. But the US TV industry is unhappy with the cards, because they only function one-way, which means homes with the cards cannot subscribe to video on demand, interactive gaming and similar interactive services.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.