Programmatic buying

Programmatic trading leading to ‘new forms of creativity’

Russell Parsons

Programmatic trading has been described as many things – opaque, murky and confusing to name just a few  – but rarely an “aid to creativity and storytelling”. However, one major player in the space has just published a report that claims programmatic is the friend not foe of creativity. 

How to control your programmatic campaigns

Tess Waddington

That research shows global advertisers are shifting programmatic away from agencies was no surprise to me. Digital advertising budgets are being wasted because of lack of control and transparency in programmatic buying, equating to billions of pounds lost in undisclosed fees and margins to unknown middlemen.  But that’s not the only issue. Agencies are paid […]


    Leave a comment