Using data creatively is essential to loyalty scheme success
High-profile cyber attacks on loyalty programmes have not put consumers off sharing their data with brands but they do expect more rewards and a better experience in return.
How to innovate with incentives
Lucy TesserasIn order to revive the appeal of vouchers and incentives it is imperative that brands take a fresh approach to discount offers, and as technology advances so must the accessibility of voucher use.
How Aston Martin uses product personalisation in a luxury market
Ben DavisAs a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
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How CRM is becoming the ‘new advertising’
Lucy FisherOne-to-one communications are increasingly replacing above-the-line campaigns.
Why TfL took to podcasts to start a conversation
Marketing Week PartnerAt the Festival of Marketing, the audience heard how the long-form properties of podcasting drove Transport for London to make podcast sponsorship a vital part of the communications strategy for its ‘#TogetherAgainstHate’ campaign
Helen Edwards: Marketers beware the growth killer of convergence
Matthew ValentineBrand extensions and DTC goals are distractions from real innovation and meaningful growth, argues Helen Edwards.
Burger King sharpens focus on digital for ‘sustainable growth’
Manny PhamBurger King parent company Restaurant Brands International is cutting discount coupons out of its strategy and reinvesting in digital loyalty programmes and media.
Marketoonist on productivity and interruptions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here