In order to revive the appeal of vouchers and incentives it is imperative that brands take a fresh approach to discount offers, and as technology advances so must the accessibility of voucher use.
As a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
One-to-one communications are increasingly replacing above-the-line campaigns.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Want diverse talent to thrive in marketing? It starts with having someone in your corner. Just ask Usain Bolt.