Ovo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
EDF Energy believes consumer perceptions of energy companies are improving, which has opened up an opportunity for the business to talk about more than just price in its new low carbon campaign.
Shell Energy is launching its first marketing campaign since its purchase of First Utility last year as it brings the Shell brand into people’s homes for the first time.
When E.ON wanted to promote its solar storage technology, it turned to the band Gorillaz to get across a message of technical innovation, creativity and collaboration.
Tackling the gender pay gap in sports made perfect sense for a brand focused on hiring values driven people with a strong purpose at its heart, says Ovo Energy CEO Chris Houghton.
E.ON’s new marketing campaign aims to show consumers why it’s more than a utilities provider by focusing on the potential of new energy sources.
The gas and electricity provider says it can be difficult convincing a board to invest in AI-based technology such as chatbots.
The smart home brand wants to convince consumers that connected devices are not just for the ‘tech savvy’, but admits it still has a long way for it to become “the norm”.
E.ON hopes the new strategy focused on renewable energy and “creating a better tomorrow” will improve consumer perceptions of the energy sector.
The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.
Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business – rather than an energy company – through the launch of its reward scheme, a move away from price and a focus on smart homes.
Just over a year into her role as CMO at the world’s fourth largest B2B business General Electric, Linda Boff explains how her team are ripping up the rulebook and driving disruption at the ‘124-year-old startup’.
British Gas teams up with sister brand Hive for the first time to launch a joint Christmas campaign that aims to convince the British public that smart energy devices are not just for the tech-savvy.
Shell is talking up its sustainability initiatives for the first time in a bid to encourage entrepreneurs to consider innovating in the energy sector.