All of the ‘Big Six’ energy companies, plus up-and-comer Octopus Energy, have seen the health of their brands take a hit since the onset of the energy crisis more than six months ago.
Communicating goals to everyone across the business is vital to ensuring a great customer experience across all touchpoints, say senior marketers from Octopus Energy and the FT.
Scottish Water boosted trust in the brand by associating with issues that matter to consumers and adapting at pace to the challenges of the pandemic.
After Octopus Energy emerged as one of the strongest brands to take advantage of the turmoil in the energy sector, marketing director Rebecca Dibb-Simkin says its power lies in being “incredibly close to customers” and giving the whole business access to data.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Brand tracking data shows Octopus Energy and British Gas look in the best health to grow in the energy sector which is currently in turmoil with smaller brands shuttering.
Bill evaluation platform Ismybillfair is launching its first major TV push in partnership with ITV, as it looks to capitalise on the “mass appeal” of its offering and take on the market leaders.
In the first of Marketing Week’s new Growth Hacks series, renewable energy supplier Bulb explains why a commitment to simplicity, rewarding customers and finding a clear reason to exist are all essential for rapid growth.
Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
British Gas says its new marketing campaign is a “seismic shift” as it looks to shift consumer perceptions, as well as drive reappraisal and consideration.
As The Guardian stops taking fossil fuel ads, marketers should take a similar stand and end big oil brands’ strategy of distracting the world from the harm they are doing.
Marketing Week reveals the top 10 marketers in regulated industry sectors, part of our Top 100 Most Effective Marketers project.