Vallance Carruthers Coleman Priest has created a press ad for London talk-radio station, LBC 97.3 FM that satirises George Bush’s state visit to the capital this week. It uses the strapline ‘Bush excited to meet Queen. He’s got all their albums.’ It will run in the Metro and Evening Standard on November 19.
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
From questioning the relevance of industry jargon to freeing themselves from legacy thinking, some marketers believe switching sectors is a sure route to career progression.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.