Vallance Carruthers Coleman Priest has created a press ad for London talk-radio station, LBC 97.3 FM that satirises George Bush’s state visit to the capital this week. It uses the strapline ‘Bush excited to meet Queen. He’s got all their albums.’ It will run in the Metro and Evening Standard on November 19.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
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Speaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.
The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.