Vallance Carruthers Coleman Priest ponders new Diet Coke strapline

Vallance Carruthers Coleman Priest has come up with a number of straplines for the launch of Coca-Cola’s new Diet Coke with Lime next month, including ‘Lime is the new black’. The campaign will use the new brand icon for Diet Coke, an animated tortoise, as first revealed in Marketing Week (December 1, 2004).

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