Vallance Carruthers Coleman Priest has come up with a number of straplines for the launch of Coca-Cola’s new Diet Coke with Lime next month, including ‘Lime is the new black’. The campaign will use the new brand icon for Diet Coke, an animated tortoise, as first revealed in Marketing Week (December 1, 2004).
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.