Vallance Coleman Carruthers Priest has created its first television work for Jordans Cereals. The ad, which breaks on March 7, will continue the Back to Nature theme introduced in the press and poster campaign last autumn.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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