What makes a prospect go from seeing your ad to browsing your site to becoming a paying customer? These days, consumers take an increasingly complex digital journey which makes it difficult to monitor and harder still to measure. It’s never been more important to get marketing analytics right. You need to know that your marketing dollars are delivering maximum impact.
In this webinar, Ben Samuel, vice-president for EMEA at Nielsen, explores how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. He provides five game-changing facts that show the direct impact of multi-touch attribution on the bottom line, as well as discussing:
- How you can unlock 25% in marketing opportunity costs
- How to connect the dots between your marketing and your company’s business goals
- How to react more quickly to performance fluctuations
- How to avoid wasting up to 38% of your monthly spend on non-performing tactics
- Can’t make the live webinar? Register anyway and we’ll send a link to the video recording to view on demand.
The webinar is now available to stream on demand.