ValueClick is the latest digital marketing company to rebrand its UK media business. ValueClick Media will now be known as vcmedia, to differentiate the media sales operation from the parent company. At the same time, Vanessa Kent is being promoted to UK country manager for vcmedia, from corporate development director for ValueClick.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.