Vans turns 50: ‘Why we’re not just a shoe company’
As Vans celebrates its 50th anniversary, its European marketing boss Neil Schambra Stevens believes its focus on people rather than products can keep it relevant.
As Vans celebrates its 50th anniversary, its European marketing boss Neil Schambra Stevens believes its focus on people rather than products can keep it relevant.
Vans is hoping to prove its credentials as the skateboarder brand of choice with the opening of a new skateboard park and creative hub in London.
Nike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.
Burberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.