Vans turns 50: ‘Why we’re not just a shoe company’
As Vans celebrates its 50th anniversary, its European marketing boss Neil Schambra Stevens believes its focus on people rather than products can keep it relevant.
Vans looks to prove creative credentials with London event space
Sarah VizardVans is hoping to prove its credentials as the skateboarder brand of choice with the opening of a new skateboard park and creative hub in London.
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How Nike plans to turn ecommerce into a $7bn business
Sarah VizardNike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.
Burberry unifies three labels under single Burberry brand in bid to push British heritage
Sarah VizardBurberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range.
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges
Marketing Week ReportersAn unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?