Recommended

What’s in a name?

Tess Waddington

Mark Ritson’s take on the Dixons Carphone merger was excellent. A very funny, very pointed look at every type of disappointing rebrand there’s ever been. But what linked all the failed examples (both real and imaginary) is that they focused on names as the very centre of the brand. A name alone is not enough […]

Competition Terms & Conditions

Samuel Joy

.1 If you complete the Marketing Week survey between the dates that you receive the Competition email and midnight on 20/6/14 you will automatically be registered for the prize draw. .2 The promoter of this competition is Marketing Week, a division of Centaur Communications Ltd (“Marketing Week”), Wells Point, 79 Wells Street, London W1T 3QN. […]

Jonathan Bacon

Privacy debate still key after Apple launches

Jonathan Bacon

Apple’s new software launches, unveiled yesterday at its Worldwide Developers Conference, have interesting implications for the ongoing debate around the use of personal data by brands. Firstly, they should help to bring concepts like ‘the quantified self’ and ‘the internet of things’ even further into the mainstream discourse.