Vauxhall is teaming up with FHM to promote the launch of its VXR range of cars. The promotion will centre around a competition to find the Sports Driver of the Year 2005.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.
Malibu saw “exceptional growth” in the last 12 months and “rejuvenated” interest in the brand thanks to product innovation and its long-term marketing strategy.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.